October 20, 2016 @ 6:45 AM
I remember arriving for orientation on my first day at Viacom back in February. I was thrilled to know I’d be working at the company responsible for some of the most iconic moments in entertainment history, a company with brands that defined my adolescence. Walking through the lobby of 1515 Broadway amidst a hypnotic waterfall of yarn was an otherworldly experience. It made me realize that Viacom would become my home.
Art at Viacom’s artist-in-residence at the time, instillation guru HOTTEA, was responsible for the tinted tendrils. Art at Viacom regularly partners with distinct, often emerging artists by giving them an unconventional canvass—Viacom headquarters. The results are enthralling installations, as vibrant and creative as the company spirit.
In April, I’d witness the building’s evolution from kaleidoscopic yarn factory to a pop-art-deco landscape, courtesy of Australian artist duo, Dabs Myla. In September, I entered the paper galaxy of Tahiti Pehrson.
A cycle of light and life, created by Tahiti Pehrson for Viacom Headquarters. Photos courtesy of Art at Viacom.