Team Viacom came, Team Viacom saw, Team Viacom rode for good.
After strutting from Logo to VH1, RuPaul’s Drag Race’s ninth season premiered Friday, March 24. Critics say it’s as fabulous as ever—with a fierce cast delivering a whole new level of charisma, nerve, and talent. Viewers agree. The season premiere drew nearly 1 million viewers, more than any other episode of Drag Race. It was the most-watched show on cable TV that night, besides the NCAA’s March Madness basketball tournament. The divas dominated Twitter, as well, trending worldwide and garnering the highest Twitter volume in Drag Race history.
Viacom’s newest virtual reality (VR) project is an exploration unlike any other. The Melody of Dust transports you to a castle-like world where every object you encounter (a rose found in a bedroom; a dove descending from the heavens) has a distinct melody to discover and unlock. It blends music, video and gaming into an immersive, interactive experience so groundbreaking that Rolling Stone dubbed it a “new art form.”
Australian Dads, Internet Habits of Global Youth, and Playful Learning for Preschoolers’ Parents – Viacom International Insights
International Insights Digest: March 2017
Welcome to the March issue of the Viacom Global Insights Digest, bringing you Viacom’s latest consumer insights from around the world.
This month, we look at today’s Australian dads, the life strategies and hybrid online/offline worlds of global youth, and the value of technology and playful learning to preschoolers’ parents.
BET Presents: The ABFF Honors Capped Off Black History Month By Honoring Premier Black Cultural Influencers
The week before Viola Davis became the first black woman to win an Oscar, Tony, and Emmy after winning Best Supporting Actress for her role in Paramount’s Fences at the 89th annual Academy Awards, BET held a special ceremony dedicated to black entertainment.
Not all super heroes wear capes—some wear sparkly ball gowns.
Equal parts glam, girly-girl and brave warrior, Nella lives in a castle and gossips with her pet unicorn about fashion—yet she’s not afraid to get her pink gloves dirty when trouble arises.
Nella grabs her glittering sword and dons pastel armor, embarking on treacherous quests to save her kingdom.
Oh, and she’s biracial.
Since the show premiered earlier this month, Nella’s attracted legions of fans (besides Nick Jr.’s target audience of preschoolers).
Nella is a hero. Not just for the citizens of her fictional village, but for parents, journalists, television critics, African-American bloggers, college students, women’s studies professors, and child media advocacy groups.
According to People, “[Nella] stands for everything our world needs.”
Each year, the Viacommunity Award recognizes two Viacom employees who have gone above and beyond to make an impact in their communities with a $10,000 donation to the organizations of their choice. With more than a hundred submissions from colleagues across the company, it was truly a difficult decision to pick just two winners.
This year, Viacom is proud to present the coveted Viacommunity Awards to Kevin Chalk and Hasani Henderson for their incredible efforts with two amazing organizations, Back on My Feet and #TheTakeBack.
From Comedy Central’s drunken reenactment of the Stonewall riots, to Nickelodeon’s normalizing portrayal of gay parents on kids’ television, to Logo’s feature of oppressed love in war-torn Iraq, Viacom was recently pinned with six GLAAD award nominations for the 28th annual ceremony.
The annual awards strive to, “recognize and honor various branches of the media for their outstanding representations of the lesbian, gay, bisexual and transgender (LGBT) community and the issues that affect their lives.”
Viacom’s core values of diversity and inclusion align well with GLAAD’s mission, as our networks advocate for LGBT equality both through their programming and via initiatives such as MTV’s Transgender Awareness Week campaign and Logo’s Trailblazer Honors. Several brands united behind the LGBT community in the immediate aftermath of last year’s Orlando nightclub massacre and beyond.
Check out Viacom’s nominees below and click here for a full 2017 GLAAD Media Awards nomination list.
In an effort to expel stigma and keep LGBT people from discriminating against one another, The Same Difference tells personal stories of the hypocrisy and division that exist in lesbian communities due to expectations and gender roles.
What makes our readers click?
According to our Google Analytics stats, it’s innovative marketing, brilliant shows and movies, political coverage, LGBT initiatives, A$AP Rocky, tacos, and Mediterranean music festivals.
2016 was monumental for Viacom, along with the rest of the world. We witnessed one of the most tectonic presidential elections in history. The way we consume media continued to evolve with advanced streaming services and virtual reality engagement. We lost beloved celebrities such as Prince and David Bowie, and sadly, many more. But we saw others rise to stardom, like Rita Ora, who now hosts VH1’s America’s Next Top Model, and Bebe Rhexa, who hosted the 2016 EMAs.
This list is by no means comprehensive of what Viacom accomplished in 2016—that would require far more than 16 posts to cover. But we’ve gathered those that made the largest impact, according what you, our readers, have clicked on the most.
Pretend you’re a robot god in a mountain liquid dreamscape, dancing to infectious electronic beats while sparkly purple kittens float around you.
Oh, and there’s champagne too.
Enter the psychedelic world of Chocolate, an animated virtual reality (VR) music experience created for the song of the same name by San Francisco based musician Giraffage. Born from the wildly imaginative mind of 3D animator Tyler Hurd and executive produced by Viacom NEXT – the company’s emerging technology group – Chocolate was selected to premiere today at the 2017 Sundance Film Festival in Park City, Utah in the New Frontier showcase of VR productions. It runs until Jan. 29.