BY: Stuart Winchester & Lisa Di Venuta
Thousands of Viacom employees spread out through communities around the world last Friday, making an emphatic endorsement of the core company value of giving back. In a global arc spanning from Europe down through Africa, from Singapore and Australia to Mexico and throughout the United States, Viacom’s operations took a collective breath to clean parks, prepare meals, offer advice and help out in countless other ways as the organization celebrated the 20th anniversary of Viacommunity.
“We need to be a part of the communities we live in,” said Viacom CEO Philippe Dauman, who dropped in on several sites around New York City on Friday. “It’s one of our Viacom values, which is to do good, and I think everybody has a responsibility to do that. I hope that we inspire a lot of people to do more during the course of their lives, and we’ll make them better people and better employees, because living those kinds of values outside of work helps you do a better job at work.”
PARAMOUNT TAKES THE INAUGURAL VIACOMMUNITY DAY CUP WITH GLOBAL EFFORT
Paramount employees spread across 13 countries and six U.S. cities, from San Diego and L.A. on the West Coast to Rogers, Arkansas, Coconut Creek, Florida, and Atlanta in the South to Columbus, Ohio in the Midwest – 1,125 volunteers altogether. It was enough to add the Viacommunity Day Cup to the Paramount’s already bulging trophy case, as that number gave them the highest percentage of any company division to sign up for a project. The trophy is theirs for one year – although another division will have a chance to steal it from them by rallying more employees to participate in Viacommunity Day 2017.