Helping Immigration, Child Services, Hunger and Homelessness – Viacom, Catchafire Celebrate another Successful Year Collaborating

This spring, Viacom teams collaborated with nonprofit organizations from across the country and donated their time and skills through Talent for Good, Viacom’s skills-based volunteering program. These efforts culminated on July 10 when Viacom and Catchafire welcomed members from these four amazing nonprofits alongside the employees who volunteer with them in a celebration at Viacom’s New York headquarters.

This event, organized and hosted by Viacommunity, united everyone to share their experiences and celebrate their achievements. Adam Robinson, director of Corporate Social Responsibility, kicked the event off with a toast.

“Talent for Good gives our employees the opportunity to build and sharpen their skill-sets, and give back to the community in a much needed and impactful way,” Robinson said.

Adam Robinson, director of Viacom Corporate Social Responsibility, kicked off a Talent for Good partner event with a toast.

The first group to speak at the luncheon was a team of Viacom employees discussing how they banded together to create a pitch deck for L.A. based homeless youth shelter My Friend’s Place. As a native New Yorker, I felt a personal connection to this particular Talent for Good project. Manhattan, much like other large metropolitan areas, is riddled with homelessness. I see sleeping bags filled with tired bodies and men holding out cups filled with coins every day on my way to work in Times Square.

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Creating Reel, Impactful Films with Viacom and Reel Works

Any professional filmmaker will tell you that creating original films is a challenging process that requires great effort and skill. One may assume, therefore, that young high school filmmakers would find it an enormous challenge to produce quality, original work. However, walking into Reel Works’ Reel Impact event at Viacom’s 1515 Broadway headquarters two weeks ago, audience members would never have guessed that the nine students presenting their original work were relatively new to the world of film.

Reel Works is a New York City based organization that immerses young people in filmmaking programs free of charge. In the Reel Impact program – which was recently launched through a partnership with Reel Works and Viacom – students create original films examining social issues of their choosing. A heavy emphasis is also placed on marketing and finding a target audience for the student films.  Participants are given the opportunity to conduct research through focus groups and interviews to determine which audience facets best fit the social topics of their choosing. A mentor guides students through the filmmaking and post-production processes, covering everything from concept through promoting their films via social media.

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Get Schooled and DJ Khaled celebrate ‘Major Keys’ Success on Get Schooled’s Annual Yearbook Day

It was a digital yearbook thrust six stories over Times Square, with 400 high school students from 38 states grinning from the side of Viacom’s world headquarters. They had good reason to smile. These self-assigned “change makers” were about to be acknowledged by DJ Khaled for their commitment to improving their schools and communities.

Khaled Key Day – as the whole activation was dubbed – was part of Get Schooled’s Yearbook Day. In particular, they acknowledged the impact of the Shorty Award-winning Major Keys campaign and honored Khaled’s role in helping it to flourish. The program – which challenges students to master seven “Major Keys,” or focus areas via Get Schooled’s gamified online interface – has been immensely successful, reaching more than 250 million people in just the past year.

While the digital yearbook photos flashed on the billboard outside, several New York City area high school students piled into Viacom’s studio inside to watch a catered question-and answer session between Khaled and radio host Sway Calloway. The students waved their “Grateful Khaled Keys” in the air and learned a bit more about the program’s Keys to Success.

“I’ve never really experienced anything like this before,” one student told Complex. “Everyone’s really excited and hyped up, and I’m excited to be here. It showed me that you can be who you are, and I’ve always struggled with that, so learning to be myself has gotten me to where I want to be when I graduate.”

Students also shared their aspirations and accomplishments with Khaled. “I am grateful for the positive impact we have had on so many young people and even more grateful for their talent and leadership,” said Khaled. “I am excited to work with Get Schooled to inspire and engage even more young people next year.”

#GRATEFUL #JUNE23RD 🔑 bless up @getschooled

A post shared by DJ KHALED (@djkhaled) on

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You’ll Never Have to Walk Alone: Viacom Unites With 20,000 New Yorkers for AIDS Prevention and Awareness

Sunday, May 21 was a pleasant spring morning in Manhattan’s Central Park, and Team Viacom couldn’t have asked for a better day to unite and support the 32nd Annual AIDS Walk New York.

Stationed among other top corporate walk sponsors in the so-called “gold section,” team members soaked in the warm air, secured their fundraising rewards, and chewed on their Così squagels. After a team photo, Viacom joined thousands of other jubilant walkers in a 10-kilometer march through the 843-acre park.

Team Viacom at the 2017 AIDS Walk in New York. Photo courtesy of Viacom.

AIDS Walk New York is the largest single-day AIDS fundraising event in the world. In its more than 30 years, the event has raised more than $150 million to combat HIV and AIDS (more than $3.7 million in 2017 alone). The funds raised at the event are a vital lifeline sustaining the prevention, care, and advocacy programs that the GMHC organization provides for the thousands of men, women and families affected by the diseases in the tri-state area. The proceeds also benefit dozens of other HIV/AIDS service organizations that participate as teams and raise funds through the organization’s community partnership program.

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Viacom Once Again Joins Everytown for Gun Safety to Wear Orange and Fight Violence

by Stuart Winchester, Viacom

There’s a reason that hunters, bicycle messengers, construction workers, joggers and anyone else with a compelling reason to stand out drape themselves in orange: it works. After all, it is hard to be mistaken for a deer when you are wearing a blaze-orange insulated onsie in a snow-filled forest.

Yet, safety orange is not a widespread part of the everyday American wardrobe, because why should it be? Most Americans are not traipsing through the forest on a deer hunt or delivering pizzas via bicycle on a daily basis.

And yet, 93 people die, on average, every day from gun violence. Seven of them are children or teens. Hundreds more are injured. Every. Single. Day. With 12,000 annual gun murders, America’s gun homicide rate is 25 times greater than the average of other developed nations.

Source: Everytown for Gun Safety

It is an ongoing crisis in plain sight. And it often seems as though it is being widely ignored by lawmakers and others. On June 2, Viacom once again teamed up with Everytown for Gun Safety for Wear Orange, a statement initiative declaring that change is needed. Their weapon was one that cannot be ignored: orange clothing.

Viacom unleashed the power of multiple brands to support the initiative across a variety of on-air and outdoor platforms. The company’s headquarters, a tower heaving from the center of Times Square, served as the epicenter of this support, with the building lit orange along the New York City skyline and this public service announcement – created in conjunction with Everytown and HUGE – playing on the enormous video screens hanging off the building’s eastern facade:

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MyViacommunity Stories: Fostering Hope, By Design

We caught up with Katie Dominguez, senior art director at TV Land, to talk about her volunteer work through Viacom’s pro-social branch, Viacommunity.

Eli Musser: How do you volunteer? What are you involved with?

Katie Dominguez: I’ve volunteered for a few different organizations through Viacom’s skills-based Talent for Good program, donating design and branding services. One organization is Graham Windham, a foster care agency in New York City that also offers schooling, health care centers and after-school programs. Another organization is called Integrate, and they provide services for those with autism who have gone to college and can’t land jobs. They also educate companies about autism and offer recruitment to help candidates with autism.

EM: How do you feel when you’re volunteering?

KD: I take it as a serious job. I always give 100 percent when I’m doing my work, so when I’m volunteering, even though I’m not getting paid for it, I’m definitely trying to do the best job I possibly can. At the end of the day, I’m just glad that I can help give my services to something that’s worthwhile.

EM: How do you feel about Viacommunity’s presence at Viacom?

KD: I think it’s great. I’ve been taking full advantage of it. Being able to share your skill sets is really nice. I think it’s great that Viacom has this opportunity for people to get out there and give back. I hope a lot of people do it and continue to do it. I think it makes Viacom a better company because it enriches their talent and provides a great service.

Unity Spans the Globe for Viacommunity Day’s 21st Year

by Stuart Winchester, Viacom

Lisa Di Venuta contributed reporting.

In an enormous show of support for local communities around the world, more than 4,000 Viacom employees threw themselves into the 21st annual Viacommunity Day last Friday. It was themed as a day of unity, bringing employees from every part of the company together at more than 150 projects sites across the United States and more than a dozen other nations, a collective effort that underscored Viacom’s unwavering dedication to putting our resources, skills, energies and collective will toward improving our communities.

“Viacommunity has a long legacy with our company,” said Viacom President and CEO Bob Bakish, standing among a group of employees outside of a Boys & Girls Club in New Rochelle, 20 miles north of Times Square in the New York City suburbs. “I remember when I joined the company in 1997 in the early days of Viacommunity, and it’s always been a day, throughout different management teams, throughout different phases of the media business, where we would take a day and allow people to give back to their communities. This is all evidence that communities matter. That’s what Viacommunity is all about.”

 

Viacommunity Day 2017 Recap Video from Viacom on Vimeo.

Support for the effort transcended our employee ranks, reaching into the celebrity Twittersphere:

Events began early in the morning, spreading west from our outposts in Asia and Australia and following the sun across Europe and Africa and then jumping the Atlantic. The Viacommunity spirit rippled from the five boroughs of New York City and across the suburbs, west to Tennessee and finally California, where Paramount locked in the Viacommunity Day Cup for the second consecutive year.

Below is just a small sampling of the energy, enthusiasm, and effort that our volunteers injected into their communities over the course of a single day.

A Viacom employee gets psyched for Viacommunity Day 2017 in front of Viacom's Times Square headquarters.

A Viacom employee gets psyched for Viacommunity Day 2017 in front of 1515 Broadway.

CALIFORNIA – Paramount Repeats as Viacommunity Day Cup Champions

With the highest percentage of employees participating in Viacommunity Day out of any Viacom division, Paramount locked in the Viacommunity Day Cup for the second consecutive year. Employees had spent the past 12 months passing their prize around, Stanley Cup style, with different groups holding the trophy for a week at a time. Taking the cup again is a testament to how deeply entrenched the Viacommunity spirit is on the lot, where longstanding relationships with local schools and organizations fuse with individual efforts to create an atmosphere rich with giving.

The Fulfillment Fund

The commitment was evident on Paramount’s Hollywood lot on Friday morning, when a bus pulled in to pick up more than two dozen employee volunteers. It was already loaded with 25 students and four chaperones from Alexander Hamilton High School in west Los Angeles. They were headed six miles south, beneath the 10 freeway and to the campus of the University of Southern California (USC). On a separate bus, 25 Viacom employees were heading in the same direction from the company’s shiny new Hollywood building, stopping to pick up an additional 17 students from Helen Bernstein High School before rendezvousing at the university.

The Fulfillment Fund, an organization that focuses on orienting high-risk students toward college, was way ahead of both groups. They’d set up a unique tour: a campus-wide scavenger hunt for groups of students and volunteer mentors to navigate together. What’s the name of the campus bookstore? Which year was the arts building dedicated? Which years did USC football win the Rose Bowl? Four versions of the hunt helped to disperse the laughing, giddy students across the hot campus and avoid overcrowding at any one site.

Among the Viacom and Paramount volunteers were seven USC alumni and at least two graduates of Hamilton High School. Site captain Lori Nakama, a director of creative services for digital and television distribution in home media who was participating in her seventh Viacommunity Day, was among them.

“This is one of my favorite days of the year,” she said. “I love getting to work with people in the company that I don’t normally get to talk to. We’re so busy here that, a lot of times, I don’t leave my desk. So I don’t get to meet somebody who works in theatrical, or in finance, or in theatrical finance. So at Viacommunity Day, you not only are building a community within the community, but a community within the company.”

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Celebrating Our 2016 Viacommunity Award Winners

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Each year, the Viacommunity Award recognizes two Viacom employees who have gone above and beyond to make an impact in their communities with a $10,000 donation to the organizations of their choice. With more than a hundred submissions from colleagues across the company, it was truly a difficult decision to pick just two winners.

This year, Viacom is proud to present the coveted Viacommunity Awards to Kevin Chalk and Hasani Henderson for their incredible efforts with two amazing organizations, Back on My Feet and #TheTakeBack.

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Helping Dreamers Dream Bigger at Viacom HQ

Viacommunity and the “I Have a Dream” Foundation joined forces recently at Viacom’s Times Square headquarters for a speed mentoring event, an invigorating and inspirational experience for a group of under-served students seeking career guidance.

Focusing on goals, Viacom employees from across the Sales, Production, Marketing and Graphic Design departments, among others, delivered career advice to college students affiliated with the “I Have a Dream” Foundation, who are otherwise known as Dreamers.

Both the students and Viacom employees came equipped with positive spirit and energy. During several timed sessions, students rotated among tables organized by Viacom’s departments. Two employees were stationed at each table facing one Dreamer, providing an intimate setting that provoked thoughtful questions about job-search processes and career tracks. Throughout the two-and-a-half-hour event, the room buzzed with motivational chatter, as conversations trickled on long after each timer expired. Viacom’s employees were eager to share personal anecdotes to show Dreamers that they too can pursue careers in the entertainment field and the students, in turn, left our offices energized and inspired.

i-have-a-dream-event

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