P!NK Will Get the Party Started As Video Vanguard Winner for the 2017 VMAs

Michael Jackson earned his title as King of Pop for his mosaic of entertainment talent and ingenuity—especially when it came to creating iconic music videos. With Thriller, Jackson introduced cinematography into music videos, turning what used to be simple live recordings into fully-fledged short films. The 13-minute video (which I performed in a summer camp talent show as a teenager, and still remember most of the moves) was MTV’s first world premiere.

Courtesy of GIPHY.

Jackson’s musical mosaic of R&B, rock, pop, jazz and funk coupled with a repertoire of iconic dance moves made him the benchmark for artistic excellence in the entertainment industry.   The Weeknd, Beyoncé, Mariah Carey and Justin Bieber are just some of today’s most prominent stars entertainers who cite Jackson as inspiration.

The MTV Video Music Awards pay credence to this legacy with the Michael Jackson Video Vanguard Award.

The award celebrates “forerunners in the music video sphere,” according to Slate.

“MTV is legitimately the definitive arbiter on such matters. And their track record with the Vanguard has reinforced their authority: The first recipients of the award, in 1984, were the Beatles and Richard Lester, for the trailblazing A Hard Day’s Night, and David Bowie, for his groundbreaking films from the late ’60s and ’70s.”

This year, pop star P!NK will receive the honor, joining the pantheon of esteemed winners from previous years. The gutsy songstress established a close relationship with MTV and the VMAs over the course of her 17-year career.

Watch some of P!NK’s greatest VMA moments:

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Save the Date for the 2017 MTV Video Music Awards: Live From Los Angeles On Saturday, August 27

Dust off your spacesuits and queue your favorite “New & Noteworthy” YouTube playlist, because the VMAs are swiftly approaching.

After transforming Madison Square Garden into a terrestrial dance hall, aerobics studio and lemonade stand for last year’s ceremony, MTV is heading back to California—specifically the Forum, a historic venue in Inglewood.

“MTV, at 35 years old, has been around almost as long as the Forum,” said Forum manager Shelli Azoff in a press release. “Together, we’re 85 and enjoy lifetimes of music history.”

The Forum—sometimes called the “Fabulous” Forum—is the nation’s largest indoor performance venue, hosting sporting events and musical extravaganzas, including the 2014 VMA telecast.

MTV lands in Los Angeles for the 2014 VMAs. (Photo courtesy of Getty Images)

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An MTV Intern’s Magic Red Carpet Ride Reveals Celebs’ Charity Interests

For the second year in a row, Viacom’s social impact umbrella, Viacommunity, held a company-wide intern contest with College Relations to choose the Viacommunity correspondent at the 2015 MTV VMAs. Interns from across the company sent in impressive video submissions to Viacommunity telling us why they deserved to be this year’s correspondent and the importance of talking with celebs about social causes.

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Video Music Awards Deliver Epic Moments, Reach 10.1 Million Viewers

by Daina Amorosano, Viacom

2013 MTV Video Music Awards - Show

The 2013 Video Music Awards was held at Barclays Center this weekend,  the first-ever award show broadcast live from Brooklyn. The show, set against large scale Moonmen, delivered a perfect (both precise and massive) snapshot of this year’s music, plus countless moments in music history, including an historical performance from ‘NSYNC – the first reunion of the legendary boy band in a decade. It was also a resounding ratings success, reaching 10.1 million viewers — a 66% increase over last year’s show. Read More

MTV Bringing 2013 Video Music Awards to Brooklyn!

by Daina Amorosano, Viacom
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See above — MTV has paved the road to the 2013 Video Music Awards! The 30th iteration of the VMAs will take the marquee awards show from Los Angeles to Brooklyn, N.Y., airing LIVE at Barclays Center in Brooklyn on August 25.