P!NK Will Get the Party Started As Video Vanguard Winner for the 2017 VMAs

Michael Jackson earned his title as King of Pop for his mosaic of entertainment talent and ingenuity—especially when it came to creating iconic music videos. With Thriller, Jackson introduced cinematography into music videos, turning what used to be simple live recordings into fully-fledged short films. The 13-minute video (which I performed in a summer camp talent show as a teenager, and still remember most of the moves) was MTV’s first world premiere.

Courtesy of GIPHY.

Jackson’s musical mosaic of R&B, rock, pop, jazz and funk coupled with a repertoire of iconic dance moves made him the benchmark for artistic excellence in the entertainment industry.   The Weeknd, Beyoncé, Mariah Carey and Justin Bieber are just some of today’s most prominent stars entertainers who cite Jackson as inspiration.

The MTV Video Music Awards pay credence to this legacy with the Michael Jackson Video Vanguard Award.

The award celebrates “forerunners in the music video sphere,” according to Slate.

“MTV is legitimately the definitive arbiter on such matters. And their track record with the Vanguard has reinforced their authority: The first recipients of the award, in 1984, were the Beatles and Richard Lester, for the trailblazing A Hard Day’s Night, and David Bowie, for his groundbreaking films from the late ’60s and ’70s.”

This year, pop star P!NK will receive the honor, joining the pantheon of esteemed winners from previous years. The gutsy songstress established a close relationship with MTV and the VMAs over the course of her 17-year career.

Watch some of P!NK’s greatest VMA moments:

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The Must-See Moments of the 2016 VMAs

It wasn’t VH1’s Hip Hop Honors: All Hail the Queens, but women ruled the VMAs this year. MTV’s flagship award show took place Sunday, August 28 at Madison Square Garden, and featured a host of first-name-only divas, from Rihanna to Beyoncé to Britney (and back to Rihanna).

VMAs seats

Alicia Keys had a front row seat at the 2016 VMAs. Photo courtesy of MTV.

As always, the VMAs were a cultural phenomenon. We can quantify this in new ways thanks to social media. The 33rd annual ceremony drew nearly 50 million streams on Facebook, and tripled in Snapchat impressions since last year. According to Nielsen, the VMAs produced 90 percent of TV social conversation that night.

Read more to find out why the VMAs broke the internet.

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