Viacom18 is the home of Viacom’s brands in India and is one of the country’s fastest-growing entertainment networks, reaching more than 600 million viewers in 80 countries across its channels.
Hear from Group CEO Sudhanshu Vats as he talks about the business, its programming and how they’re celebrating Viacom18’s 10th anniversary this month.
Video by Viacom Catalyst.
The MTV EMAs will air on Sunday, Nov. 12, broadcasting a hit parade of star performers from London to a worldwide audience. But those millions unable attend the show at SSE Arena can still interact with host Rita Ora and her fellow nominees onstage via augmented reality on the MTV EMA mobile app.
With their device plugged into select performances, viewers will see and be able to interact with digital animations transposed over the action. “3-D rendered objects can fill the environment around you,” Karmelina Parouka, MTV International’s vice president of digital content and engagement told Deadline. “We’re trying to immerse [fans] into the show itself, and tie it back to the artists they’re passionate about.”
What might this look like while watching the EMAs via your phone? To quote Deadline’s example, “As a musician like Camila Cabello takes the stage to sing Havana, that might prompt a virtual Cuban flag to unfurl within the app,” evoking a sort of musical fantasyland realized over top of live performances, reminiscent of the animated monsters dropping into your everyday environment in Pokeman Go.
The EMA augmented reality activation follows the artist- and musician-fueled virtual reality explorations and fellowships pouring out of the Viacom NEXT innovation lab. Viacom has been sinking roots into the growing augmented reality space for some time – check out Dr. Beau Lotto, a Viacom Labs creator-in-residence, discussing the blend between the digital and physical realms at an employee event last year:
Augmenting the augmented reality announcement is the unveiling of the EMA’s 2017 social squad, a coterie of global influencers immersing themselves into the festivities to spread the energy around the world in their native languages. This year’s squad is Madison Beer (U.S.), Hugo Gloss (Brazil), Bontle Modiselle (South Africa), Geordie Shore stars Sophie Kaseai and Charlotte Crosby (UK), and Marcel aka KsFreak and Manuel “Krappi” Krappinger (Germany).
— MTV EMA (@mtvema) November 3, 2017
The EMAs will air in more than 170 markets. Visit the show’s website for more information on how to watch and vote.
Nickelodeon legends SpongeBob, Dora and Leonardo and his shell-clad gang are packing their passports. Their destination? Japan.
But they won’t be rolling up in the turtle’s party wagon or following Dora’s Map to get there – this crew and more Nickelodeon favorites will arrive in the Land of the Rising Sun via an over-the-top (OTT) and mobile channel on Japanese subscription service dTV-Channel.
“Over-the-top and mobile offer an important growth path for Nickelodeon and our other flagship brands in mature subscription TV markets like Japan,” said Mark Whitehead, president and managing director of VIMN’s Asia Pacific region. “This is another strong example of Viacom forging deep and innovative partnerships with OTT and mobile distributors, like NTT DOCOMO’s dTV-Channel™ in Japan, to make our ‘must-see’ content available when, where and how consumers want to view it.”
When the new channel launches in the first quarter of 2018, it will bring Nick content back to the nation of 127 million for the first time since 2009. With its re-entrance into Japan, Nick will have a home in every major international market that it is able to enter, with the exception of China.
The launch of the Nick channel follows a strong run for MTV’s OTT product in Japan, where online viewership (on AbemaTV and MTV MIX on Hulu Japan), now surpasses that on linear versions of the channel.
Kid Power, Staying Grounded, India’s Pragmatic Youth: Viacom Global Insights Digest, November Edition
Viacom’s latest consumer insights from around the world include global kids’ influence on household decisions, how people remain grounded in stressful times, and the pragmatism of Indian youth. As always, you can read these and all our stories in English, Latin American Spanish and Brazilian Portuguese.
Viacom’s latest consumer insights from around the world include how people cope with uncertainty, teens’ and young adults’ ideal jobs, and kids in China. As always, stories are available in English, Latin American Spanish and Brazilian Portuguese.
Christian Kurz, SVP Global Consumer Insights, Viacom
In the face of an unpredictable future, time with loved ones, music and laughter are essential tools for managing stress.
16 to 34 year olds would rather have flexibility and free time than a big paycheck, according to a new study.
A recent project illustrates how Chinese kids are similar and different from their global peers.
The Next Normal, AV Cues & Fans’ Brains, South African Youth: Viacom Global Insights Digest, August Edition
Welcome to the August issue of the Viacom Global Insights Digest, bringing you Viacom’s latest consumer insights from around the world.
This month, we unveil our latest project, The Next Normal: Rise of Resilience, as well as new research on how emotions influence viewing decisions, the effect of audio-visual cues on fans’ brains, and young adults in South Africa.
Brazilian Preschoolers and Tech, World Turtle Day and Kids’ Gaming Habits: Viacom Global Insights Digest, June 2017
Welcome to the June issue of the Viacom Global Insights Digest, bringing you Viacom’s latest consumer insights from around the world.
This month, we look at the connection between preschooler tech use and safety in Brazil, a celebration of World Turtle Day, the importance of exclusive experiences to teens and young adults, dads’ struggle for more time at home, and kids’ gaming habits.
Modern Dads, Social Media, Movie Choices & Curators of Cool: Viacom Global Insights Digest, May 2017
Welcome to the May issue of the Viacom Global Insights Digest, bringing you Viacom’s latest consumer insights from around the world.
This month, we look at modern dads, social media usage, how other people influence our movie choices, and how youth find what’s cool in a cluttered online landscape.
Welcome to the April issue of the Viacom Global Insights Digest, bringing you Viacom’s latest consumer insights from around the world.
This month, we look at “movie moments,” preschoolers and their toys, Generation X in Latin America, and how teens and young adults are looking beyond the West for culture.