Liza’s secret is out on Younger — but that hasn’t stopped fans from tuning in. In fact, more fans watched last week’s episode than any others this season.
The Season 5 episode, A Christmas Miracle, which aired on TV Land last Tuesday, hit a season high of 1.3 million total viewers (L+3), according to the network. Its ratings peaked in the key 24-54 demographic, particularly among women, with double-digit increases from the previous week. Season 5 of Younger is on pace to score its highest-rated season among both adults 18-49 and women 18-49.
The episode sent Christmas to July, where Liza’s long-time off-and-on love interest Charles declares his commitment to her in a swirling snowstorm following an unplanned encounter at a holiday party.
The popular series, starring Sutton Foster, Hilary Duff, Peter Hermann, Nico Tortorella and Miriam Shor, was the No. 1 original ad-supported cable sitcom reaching the key women’s demographics of 18-49 and 25-54 (Nielsen, L+3) in 2017 — and it looks like things are only heating up this season.
A new episode of Younger airs on TV Land tonight at 10 p.m. ET.
Kelsey, Josh, Charles and company are back for season five, and the intricate web of rivalries and romances spinning around central character Liza’s secret (she’s 40 and pretending to be 25), are resonating with viewers more than ever. Episode two, which followed up on the #MeToo-centric, jaw-dropper-filled season premiere, marked the highest-rated and most-watched second week performance in series history. More than 1.2 million average viewers watched, good for a 1.21 rating among women 25-54, and .81 ratings among all adults in that age group. Take a look:
With new bombshells dropping each episode of the Darren Star-produced hit, ratings could stay strong for the remainder of this season’s seven-episode run.
TV Land has already renewed Younger for season six. Watch new episodes every Tuesday at 10 p.m. ET.
Tomorrow, students will lead an extraordinary protest against gun violence and for improved gun safety, a March For Our Lives through the streets of Washington, D.C. and hundreds of other communities across the world. This youth community, marshaled in the wake of the Feb. 14 massacre in Parkland, Florida, will demand solutions to end the scourge of gun violence and school shootings in America.
Viacom proudly supports these students. On the streets, on the airwaves, on social media and on mobile devices and on every platform that its brands reach, Viacom will amplify these students’ message and their voice, will stand with them as they speak up to unambiguously state that their lives and their safety matter.
Viacom’s wide-ranging support for this student-led movement began in earnest last Wednesday, March 14, when all Viacom networks went dark for the 17 minutes of the National School Walkout, a mass coordinated effort to denounce the inaction and indifference that have accompanied the stubborn persistence of gun violence.
Most Viacom networks went dark during the 17 minutes of the National School Walkout on March 14, displaying this message of solidarity in place of regular programming.
Here’s a deeper look at how Viacom’s brands will be supporting the March For Our Lives:
Seventeen people lost their lives in the Parkland shooting. More than 17 young people die* from gun violence every day in America.
On Saturday, MTV, in partnership with the NAACP and local youth organizations, will send 17 buses of young people from Atlanta, Baltimore, Chicago, New York City, and other communities suffering from intractable gun violence. The network will complement this on-the-streets effort with live MTV News and Social coverage.
MTV will have plenty of help to bolster the message: singer-songwriter Vic Mensa will take control of the network’s Instagram Stories account, while Jennifer Lopez, Jimmy Fallon, The Roots, Pusha T, Halsey, Carmelo Anthony and Chloe x Halle will deliver messages of support and encouragement to the marchers.
“Once again young people are at the forefront of driving change,” said Chris McCarthy, President of MTV. Referring to a national network-led study** conducted post-Parkland to analyze teen’s reactions to gun violence, McCarthy continued, “Today’s study revealed an overwhelming 75 percent of teens polled are ‘not going to wait until they are adults to make real political change,’ and MTV is proud to amplify this youth-led activism.”
The MTV study also revealed that 69 percent of teenagers are angry that the government isn’t doing enough to prevent gun violence, and 74 percent believe adults are underestimating young people’s political power.
The main players in Comedy Central’s bustling late-night universe have been demonstrating their support for the students from a variety of different angles. Last night, Comedy Central’s The Opposition w/ Jordan Klepper traveled to Maryland to host U.S. Senator Cory Booker (D-NJ), before an audience of teens, many of whom plan to march tomorrow.
“Change has never in history come from Washington,” Booker said, “it has come to Washington.”
The Opposition Chaperones Democracy: Kids Just Wanna Take Guns also transported viewers into a Baltimore high school, where correspondent Kobi Libii interviewed students who are frustrated and fed up with local gun violence:
Earlier today, Comedy Central released a clip of Trevor Noah discussing the march and the shooting’s aftermath with five students from Marjory Stoneman Douglas High School, where the Parkland shooting occurred.
When The Jim Jefferies Show returns to Comedy Central next Tuesday, the show will broadcast a segment filmed on the ground at the San Diego March For Our Lives rally. Jefferies, who is entering his second season hosting the show, is a long-time champion of reforms to curb gun violence.
RuPaul’s Drag Race – The VH1 show that he hosts – was also nominated for Best Reality Competition Series. Since moving to VH1 from sister network Logo last year, Drag Race has amassed an even larger and more diverse fan base—driving it from cult LGBT favorite to mainstream darling.
Viacom’s other Critics’ Choice nominees included TV Land’sYounger (Sutton Foster, Best Actress in a Comedy Series) and MTV’sTeen Mom (Best Unstructured Reality Series).
Check out this video by Viacom Catalyst:
The Critics’ Choice win follows a string of recent successes for RuPaul. In September, he won his second Emmy at the Creative Arts Emmy Awards—for top host, with Drag Race earning an additional two Emmys for its Oh. My. Gaga. episode.
Watch the award-winning episode, Oh. My. Gaga:
The Emmys were for Outstanding Costumes for Variety, Nonfiction or Reality Programming; and Outstanding Picture Editing for a Structured or Competition Reality Program.
A Manhattan striver who shaves 15 years off her age to advance her career, a raw look at the often shaky lives of teenage mothers, the greatest drag spectacle on television, and a what-if world where humankind shrinks itself to spare the planet’s resources – here’s a closer look at the properties that earned Viacom five nominations:
Best Actress in a Comedy Series – Sutton Foster, Younger– TV Land
Season four of Younger lifted off where season three stopped: Liza strafing Kelsey with the news that they are not fellow Snapchatting millennial strivers after all, on account of L being 40-plus with a kid in college and a divorced ex-husband rambling about somewhere in suburban New Jersey.
So Kelsey storms off. And Charles’ estranged wife emerges from exile with a tell-all book about their marriage even as he and Liza seem to be toeing toward some sort of inevitable for-real romance. And Josh – seemingly recovered from busting up Liza and Charles’ proposal-ruining makeout session at the end of last season – summons L to Ireland, where he intends to marry his girlfriend of one month, whom Liza had introduced him to.
And viewers loved it. More viewers than ever before, actually: Younger’s fourth season was the highest-rated and most-watched in series history, with double-digit percentage increases versus season three among key demos. Even more impressive, the show was the number one original ad-supported cable sitcom so far this year with women 18-49 and women 25-54. Fans pushed #YoungerTV to trend on Twitter all 12 weeks that new episodes aired.
All those fans will be pleased that TV Land has already committed to season five. And with season four ending with a cliffhanger of a missed call to Liza from Charles, some speculate that their romance may finally start blossoming. Show creator Darren Star hinted at as much in an interview with Hollywood Reporter’s Jackie Strause.
“There is a lot of story to tell there,” he said. “As writers, we’re invested in Liza and Charles’ story but at the same time, it’s not an open and honest relationship yet. There’s a lot at stake for Liza being truthful with Charles.”
The Younger crew visited Ireland for the season four finale.
A confession from Liza to Charles would, of course, crack open the central premise of the show, as her real age would be apparent to all of the main characters. But Star doesn’t think the show’s longevity is tied to Liza perpetually keeping her secret.
Liza (Sutton Foster) has exposed herself as an acting-26-but-actually-40 fraud to best bud Kelsey (Hilary Duff). And she has been exposed to boyfriend Josh (Nico Tortorella), who was going to propose to her anyway, until he caught her making out with her boss (Peter Hermann).
And that is where we were left at the end of season three of Younger, TV Land’s hit original that is so good that it’s already been renewed for two more seasons. So where will Liza go and what will she do (and who will she do it with), now that her original lie has sprawled and spiraled into such a New York-sized mess?
The season four trailer, released late last week by TV Land, gives us plenty of teasers suggesting how things may go for her: