Highest Ratings and Most Viewers in Show History as Younger Grows Older

by Stuart Winchester, Viacom

Warning: spoilers ahead for TV Land’s Younger.

Season four of Younger lifted off where season three stopped: Liza strafing Kelsey with the news that they are not fellow Snapchatting millennial strivers after all, on account of L being 40-plus with a kid in college and a divorced ex-husband rambling about somewhere in suburban New Jersey.

So Kelsey storms off. And Charles’ estranged wife emerges from exile with a tell-all book about their marriage even as he and Liza seem to be toeing toward some sort of inevitable for-real romance. And Josh – seemingly recovered from busting up Liza and Charles’ proposal-ruining makeout session at the end of last season – summons L to Ireland,  where he intends to marry his girlfriend of one month, whom Liza had introduced him to.

And viewers loved it. More viewers than ever before, actually: Younger’s fourth season was the highest-rated and most-watched in series history, with double-digit percentage increases versus season three among key demos. Even more impressive, the show was the number one original ad-supported cable sitcom so far this year with women 18-49 and women 25-54. Fans pushed #YoungerTV to trend on Twitter all 12 weeks that new episodes aired.

Cheers to that, team.

via GIPHY

All those fans will be pleased that TV Land has already committed to season five. And with season four ending with a cliffhanger of a missed call to Liza from Charles, some speculate that their romance may finally start blossoming. Show creator Darren Star hinted at as much in an interview with Hollywood Reporter’s Jackie Strause.

“There is a lot of story to tell there,” he said. “As writers, we’re invested in Liza and Charles’ story but at the same time, it’s not an open and honest relationship yet. There’s a lot at stake for Liza being truthful with Charles.”

The Younger crew visited Ireland for the season four finale.

A confession from Liza to Charles would, of course, crack open the central premise of the show, as her real age would be apparent to all of the main characters. But Star doesn’t think the show’s longevity is tied to Liza perpetually keeping her secret.

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TV Land Releases Teaser-Filled Trailer for Younger’s Fourth Season

by Stuart Winchester, Viacom

Liza (Sutton Foster) has exposed herself as an acting-26-but-actually-40 fraud to best bud Kelsey (Hilary Duff). And she has been exposed to boyfriend Josh (Nico Tortorella), who was going to propose to her anyway, until he caught her making out with her boss (Peter Hermann).

And that is where we were left at the end of season three of Younger, TV Land’s hit original that is so good that it’s already been renewed for two more seasons. So where will Liza go and what will she do (and who will she do it with), now that her original lie has sprawled and spiraled into such a New York-sized mess?

The season four trailer, released late last week by TV Land, gives us plenty of teasers suggesting how things may go for her:

Season four of Younger debuts June 28 on TV Land.

Younger Returns June 28 as TV Land Originals Continue to Roll

by Stuart Winchester, Viacom

Good news, Younger fans:

 

 

The return of Liza (Sutton Foster), Josh (Nico Tortorella), Charles (Peter Mermann), Kelsey (Hilary Duff), Maggie (Debi Mazar), and the rest of the cast is just the latest great news to roll out of TV Land: its hit show Teachers has logged ratings records in its second season; its newest premiere, Nobodies, has already signed on for another run; and Lopez, starring George Lopez just came back for season number two.

Last time we saw Liza, a 40-something masquerading as a twenty-something corporate striver, she had just confessed her true age to friend and coworker Kelsey and blown up her relationship with her sometime-boyfriend and local tattoo artist Josh, who aborted an engagement proposal when he caught her kissing Charles, who happens to be her boss.

via GIPHY

Season four should be a doozy.

Viacom Wins Eight Cynopsis Social Good Awards, Including Impact Honors for Its LISTEN Addiction Initiative

by Stuart Winchester, Viacom

Anchored by its stigma-crushing LISTEN addiction initiative, Viacom brands underscored the companywide commitment to social responsibility by earning seven honors at the Cynopsis Social Good Awards ceremony in New York City this morning.

LISTEN, which earned the Impact Campaign distinction, is a multi-dimensional campaign grounded in the belief that compassion and awareness are central elements to fighting the scourge of addiction. A partnership with Facing Addiction, LISTEN unites addiction-fighting resources with transformational video stories of individuals who have fought from nearly hopeless circumstances to become inspirations for those still struggling to find sobriety.

This video is just one in a series posted on heretolisten.com. A LISTEN special that aired across 11 Viacom networks has been viewed more than 2 million times and drove 38.1 million social impressions and more than 56,000 engagements across Facebook, Twitter and Instagram.

Debi Mazar, one of the stars of TV Land’s hit Younger, appeared alongside Niels Schuurmans, executive vice president of Viacom Velocity, to accept the award on the company’s behalf.

“I am so proud to see Viacom mobilize the voice and reach of its channels to take action in breaking down the shame and stigma around addiction and address it for what it is – a health issue,” Mazar said. “Media has the power to change hearts and minds. And LISTEN is doing that one story and conversation at a time.”

LISTEN also took top honors in the Branded Campaign for a TV Series or Special Programming category.

Logo earned a pair of honors. The network’s stirring Trailblazer Honors ceremony served as a tribute to victims of the Orlando nightclub massacre and took the Philanthropic/Human Rights Campaign category, while its Fill in the Blank push around Pride Month earned best Branded Campaign for a Digital or Mobile Platform.

BET Networks also took two categories. Its HBCU (historically black colleges and universities) Snapchat tour earned best Digital Media Campaign:


While the network’s understated Vote Your Voice spots earned top Hash Tag Promotion:

Viacom International Media Networks earned the last two honor, in the Public Service Announcement and Best Spot (30 Seconds or Less) categories, both for Nickelodeon’s Together for Good collaboration with UNICEF, which works to protect disadvantaged children around the world.

In addition to the Impact Award, Viacom received 44 total nominations across 21 categories and an impressive array of brands, including Nick Jr., Spike, Viacom International Media Networks, MTV, VH1, and our Viacom Velocity in-house agency.

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Younger, Workaholics, South Park Up for People’s Choice Awards

by Stuart Winchester, Viacom

People’s Choice recently announced the nominees for the 43rd edition of the classic awards show, and four Viacom favorites are on the list. TV Land’s hit original series, Younger is up for favorite cable TV comedy, while Hilary Duff, who plays millennial Kelsey Peters on the show, is nominated as favorite cable TV actress. Comedy Central is represented as well, with Workaholics star Adam Devine up for favorite cable TV actor, and South Park – which is in the midst of a hugely popular 20th season – is up for favorite animated TV show.

Check out a preview of these fan faves below, and click through between now and Dec. 15 to vote. The 2017 People’s Choice Awards will air live from Los Angeles on CBS on Jan. 18, 2017.

FAVORITE CABLE TV COMEDY

YoungerTV Land – Vote for Younger here

FAVORITE CABLE TV ACTOR

Adam Devine – WorkaholicsComedy Central – Vote Adam here

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Check Out This Video Calendar of Viacom’s Upcoming Premieres

by Stuart Winchester, Viacom

There’s a whole lot coming up at Viacom over the next few months.

Paramount sends aliens hurtling from the cosmos and Brad Pitt and Marion Cotillard back to World War II. Denzel Washington and Viola Davis dazzle in Fences while Jennifer Aniston and Jason Bateman burn down the city in Office Christmas Party.

Martha Stewart and Snoop Dogg team up on VH1really – for what is likely to be the dopest cooking show around. America’s Next Top Model returns to the same net. We wave goodbye to MTV’s Teen Wolf, but meet a pair of bad-ass campus vigilantes on Sweet/Vicious.

Original content continues to rule across our networks, from TV Land’s smash hit Younger to CMT’s January debut of Nashville to BET’s Being Mary Jane and New Edition biopic. Spike delivers some hard truth with a documentary on the tragic story of Kalief Browder.

And more favorites keep pouring back in: RuPaul returns with season six of RuVealed on Logo while The Daily Show With Trevor Noah and @Midnight continue their runs on Comedy Central.

And for the kiddos, Nick keeps the incredible stuff coming with Albert and Rusty Rivetsalong with a nostalgic run back to the 90s with a Legends of the Hidden Temple movie.

Watch previews of all of this and much more below:

Free Preview: Epix Launches Pair of Original Series – Spy Serial and Presidential Renaissance

by Stuart Winchester, Viacom

You probably know Epix as a warehouse for the highlights of Hollywood weekends past. From 1917’s The Eye of Envy to recent releases Whisky Tango Foxtrot and Daddy’s Home, the depth and quality of the library is stunning (check it out here and try their awesome filtering tool).

But like Viacom brands CMT (Nashville, Still The King) and TV Land (Younger, Impastor, Teachers, Lopez – check out their glimmering new website), Epix is mixing original series into their lineup, starting with the duo of Berlin Station and Graves – and you can watch the first two episodes of each for free.

Graves is set in an alt-reality America where President Richard Graves (Nick Nolte) is stumbling through life decades after his two-term presidency ends. Tended by a flock of aides, security teams, and fellow politicians-in-retirement coordinated through his wife (Sela Ward), the 42nd president grumbles through his days with a despondent resignation. At the end of another day of labored tedium, the Republican folk hero sits alone in his palatial desert compound and Googles, “Who was the worst president in history?” The search results launch him into a frenzy of shocked self-realization that will reverberate across society. Check out the preview below, then watch the first two episodes here.

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TV Land’s Gorgeous New Everywhere Experience Is Here

by Stuart Winchester, Viacom

It’s remarkable how TV Land has evolved over the past couple of years. The critically acclaimed Younger, starring Sutton Foster, fires up its third season next week, and has already been renewed for a fourth (watch the pilot here). George Lopez’s eponymous Lopez will be back for season two, as will Impastor. And the net continues to develop new original content, such as Teachers and the forthcoming Nobodies, while fans can still catch a steady run of their favorites from years past, including How I Met Your Mother, Everybody Loves Raymond, and King of Queens.

And now you can take all of this with you with TV Land Everywhere, a complete overhaul of the network’s digital experience that delivers all of this content seamlessly across all of your devices.

TVLand.com is all new. And it is beautiful, easy to navigate, and loaded with free short-form clips, trailers, previews, and episode highlights.

That means lots of stuff like this:

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