Why Kids Thrive, American Teens Driving Change, Sports in Australia and More: International Insights Digest, April Edition

by Christian Kurz, Global Consumer Insights, Viacom

Viacom’s latest consumer insights include confronting discrimination in the US, what makes global kids flourish, American teens driving change, kids and sports in Australia, and who global teens trust. As always, on our blog you can find these and all our stories in English, Latin American Spanish and Brazilian Portuguese.

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Kids’ Fluid Approach to Life, Italian Youth + Politics, Viewers’ Love for TV and More: International Insights Digest, March Edition

by Christian Kurz, Global Consumer Insights, Viacom

Viacom’s latest consumer insights include global kids’ fluid approach to life, youth and politics in Italy, viewers’ love for TV, teens speaking out against injustice, and the decline of casual sex. As always, on our blog you can find these and all our stories in English, Latin American Spanish and Brazilian Portuguese.

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50 Youths Plus Two Business Apps Equals Moguls in the Making

When you bring middle and high school students together to develop a web app to help teens start a business, anything can happen. For the 50-plus participants in the Mogul in the Making Hackathon – hosted by Get Schooled, Accenture, and Viacom on a recent June weekend – the gathering proved to be an intense competition.

The Shark Tank-style hackathon, held June 4 and 5 at the Viacom headquarters in Times Square, required students to compete in teams to develop their app ideas. Each step was tracked on a leaderboard and the seven teams took turns meeting with the board of advisors to try and move into the top spot. Inspirational coaches Top Chef Kwame Onwuachi and 12-year-old Cory Nieves of Mr. Cory’s Cookies were on hand to offer advice on being a successful entrepreneur.

“When you’re starting a business, make sure you put your heart into what you do,” Nieves, who has become a savvy business owner who has already expanded his cookie operation into a commercial space, told the teens.

On the second day, the teams prepared to pitch their ideas to the judges. They started by making 30-second commercials to practice the art of storytelling and get them thinking about how to position their app in the marketplace. The commercials were posted to Instagram and YouTube and used as part of the final presentation to the judges.

Students, Viacom employees, and Get Schooled and Accenture staff work to create business startup apps at the Mogul in the Making Hackathon at Viacom headquarters in Times Square.

Students, Viacom employees, and Get Schooled and Accenture staff work to create business startup apps at the Mogul in the Making Hackathon at Viacom headquarters in Times Square.

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Tr3s Fielding 2013 Study on Hispanic Millennials, Work

by Erica Saylor, Tr3s

With Labor Day behind us, it’s time once again to get back to work and school. When it comes to work, recent studies have shown that Hispanic Adult Millennials (ages 18-34) continue to be hit hard by the tough economic conditions since 2008 – however, bilingual Hispanics in this age group appear to be faring better than those who are foreign-born and Spanish-dominant. To gain more insight on this topic, Tr3s is currently fielding its 2013 study, which explores Hispanic Millennials and the subject of work. The following are some employment trends Tr3s has uncovered as part of that analysis: Read More