Counting for Dummies: A Comprehensive Guide to TV Measurement

Chanel J Cathey 1 by Chanel Cathey, Viacom

The Nickelodeon upfront audience was treated to a bit of industry humor with the debut of a short parody starring Benjamin Flores Jr. and Breanna Yde from the hit Nick series “The Haunted Hathaways.” While hanging out in the Viacom offices in Times Square, the curious child stars stumble upon the fictitious Counting for Dummies: A Comprehensive Guide to TV Measurement.

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Nickelodeon Research Explores Secondary Source Video Viewing

by Katie Bessiere, Research, Nickelodeon
Mobile TV Watching Mobile TV Watching

In this study, Nickelodeon sought a holistic understanding of kids’ viewing behavior for secondary source video, motivations for their behaviors, and what this means for traditional TV viewing. The research uncovered that while short-form video is the main type of video kids watch, any TV viewing is of shows discovered on live TV. It also showed that gaming is a key entry point to video.
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Introducing Noggin, Nickelodeon’s Mobile Subscription Service for Preschoolers

Daina Amorosano by Daina Amorosano, Viacom

In addition to outlining its upcoming development slate at its annual Upfront presentation today, Nickelodeon highlighted a range of other initiatives, including the launch of Noggin, a new mobile subscription service for preschoolers.  Available on the App Store for iPhone, iPad and iPod touch starting March 5, the paid service will be ad-free and offered for $5.99 a month.  Read More