Reigning, Not Retiring: NYT Mag Profiles Octogenarians, Nonagenarians Including TV Land’s Betty White

Daina Amorosano by Daina Amorosano, Viacom

Greater Los Angeles Zoo Association's 44th Annual Beastly Ball

“After 80, some people don’t retire. They reign.”

So starts this beautiful photo essay in the New York Times Magazine, “Old Masters at the Top of their Game.” The piece profiles accomplished men and women in their 80s and 90s — from Tony Bennett (88) and Frank Gehry (86) to Senator Dianne Feinstein (81) and our very own Betty White (92), iconic actress and star of TV Land’s Hot in Cleveland. Capturing striking environmental portraits, the essay also features Q&As with the octogenarians and nonagenarians — brief but full of wisdom. Read More

Viacom Research Finds TV Everywhere ‘Additive’ to TV Viewing Experience

stuart-schneiderman by Stuart Schneiderman, Consumer Insights & Measurement, Viacom Media Networks

Remote

While still nascent in terms of awareness and usage, TV Everywhere (TVE) presents a significant opportunity for brands to grow and strengthen their relationships with fans. The TV Everywhere experience is defined as watching full-length TV programs on sites and apps by “authenticating” –  using one’s pay TV log-in information. Viacom’s “TV Here, There, (Not Quite) Everywhere” study explores consumers’ perceptions, expectations and experiences around TVE apps and sites.  The findings reveal an increase in overall TV viewing among TVE users, as well as greater customer loyalty towards pay TV providers that offer TVE services. Read More