Are You Down2Adopt? MTV2 Launches Yearlong Initiative to Promote Adoption of Shelter and Rescue Pets
Each year, 6 to 8 million dogs and cats find themselves in shelters, but only half will be adopted. That can change. October is National Adopt-A-Dog Month, and MTV2 is partnering with The Shelter Pet Project, a national public service program from the Ad Council, The Humane Society of the United States and Maddie’s Fund to launch the year-long #Down2Adopt campaign to inspire adoption of shelter and rescue pets.