Viacom International Insights: Brexit Special Edition, July 2016

Christian Kurz by Christian Kurz, Research & Insight, Viacom International Media Networks

Late last month, Britain surprised the world by voting to leave the European Union. Following that vote, Viacom International re-contacted seven young adults from the UK, Italy, France, Spain, Netherlands and Sweden who had participated in a 2014 study of global youth’s vision of the future in 2020.

At the time, our young Europeans spoke optimistically about the many opportunities available to them throughout Europe, including travel, career, and general cultural exploration. Through our conversations over the past few weeks, we captured their reactions to this historic decision and found out how their views about the future have shifted. Our international insights team synthesized this research into three blog posts, featured below.

For more posts like this, check out our insights blog.

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As Convention Season Arrives, Trio of Viacom Brands Crank up Political Coverage

The U.S. is scheduled to elect a new commander in chief in less than four months. The next president will likely impact legislation regarding, among other issues, LGBT rights, gun control, and climate change. There’s a lot at stake—not just for Americans, but for the entire world.

Viacom’s immense footprint gives us a special responsibility to encourage people to participate in the electoral process. Voting is one of the best means citizens have for achieving goals of social justice and equality.

With this goal in mind, three Viacom brands—Comedy Central, MTV, and BET—are prolifically covering the presidential campaign. Each network has its own political concerns, but the predominant message is simple: just vote.

Here’s a look at what they’ve done so far.

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Keep Your Eyes on the Slime: Highlights from Nickelodeon’s Kids’ Choice Sports Awards

The family-friendly slime-fest that is Nickelodeon’s Kids’ Choice Sports Awards lit up Nickelodeon, TeenNick, and Nicktoons for millions of fans on Sunday, July 17. Seattle Seahawks quarterback Russell Wilson again hosted the event, which celebrated some of the biggest stars in sports and included appearances from two-time NBA MVP Stephen Curry, Cy Young Award-winning Major League Baseball pitcher CC Sabathia, legendary skater Tony Hawk and many others.

But even with this powerhouse lineup springing onto the stage at Pauley Pavilion in Los Angeles, the real stars remained the kids—from the thousands in attendance to the many more watching from home. Their online votes determined the winners, with voting on Nick.com and the Nickelodeon App increasing by 40 percent over last year.

Check out these incredible moments below, and then visit the website for more slime, sports, and surprises.

WESTWOOD, CA - JULY 14: Fans get slimed while participating in a basketball contest onstage during the Nickelodeon Kids' Choice Sports Awards 2016 at UCLA's Pauley Pavilion on July 14, 2016 in Westwood, California. The Nickelodeon Kids' Choice Sports Awards 2016 show airs on July 17, 2016 at 8pm on Nickelodeon. (Photo by Kevin Winter/Getty Images)

Fans get slimed while participating in a basketball contest onstage during the Nickelodeon Kids’ Choice Sports Awards 2016. (Photo by Kevin Winter/Getty Images)

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Spike TV Fetches a Partner in Australia

Stuart Winchester by Stuart Winchester, Viacom

Spike TV’s international expansion continues as it sets up in yet another international market – this time in Australia, where a partnership with Fetch TV has just dropped the net’s addicting mix of franchises, unscripted shows and original content into their Entertainment Pack, a set of premium channels available to its subscribers.

Spike Australia will of course deliver the U.S. and U.K. versions of smash global hit Lip Sync Battle, but will also deliver mixed martial arts organization Bellator MMA, alongside British documentary series Police Interceptors and Spike originals Coaching Bad, Sweat Inc., Life or Debt and Framework.

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Star Trek Beyond’s Krall Is the Thinking Man’s Villain

Stuart Winchester by Stuart Winchester, Viacom

 

When Star Trek Beyond hits theaters tomorrow, the Enterprise will be loaded up with the familiar crew that has piloted the starship since the series’ 2009 reboot: Chris Pine as Captain James T. Kirk, Zachary Quinto as Commander Spock, the late Anton Yelchin as Pavel Chekov, and more.

But not all will be familiar. In his inaugural turn at the helm of a Star Wars movie, director Justin Lin has brought some intriguing new characters crashing to terra firma alongside the stranded Starfleet crew, including Jaylah, a zebra-striped warrior, and Krall, an arch villain who brings a reign of unrelenting chaos along with him.

In the featurette above, Idris Elba – who plays Krall – steps past the pure-evil personification to analyze what some interpret as the character’s legitimate reasons to resent the alliance. Lin and Pine also add a bit of context. To see how bad the new bad guy really is, you’ll have to line up at the theater.

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