Spotify rolled out a host of new features this week that transform the app into a one-stop entertainment shop. Among the recently announced additions is video capabilities and key partnerships with content providers, including Viacom’s MTV, VH1 and Comedy Central. Read More
Curious about the phenomenal accomplishments of Brain Grazer? He’s probably curious about you too.
Last week, Academy Award-winning writer and producer Brian Grazer was the inaugural guest at Viacom’s INSPIRED HERE Speaker Series to discuss his new book, A Curious Mind: The Secret to a Bigger Life. The series brings some of the most notable innovators and creators inside the company to share their stories, insights and unique perspective. Grazer joined long-time friend and our CEO Philippe Dauman for a conversation with an important theme: curiosity can be a powerful tool in getting where you want to go.
Let’s just say it: Millennials get a bad rap. In the press and around the office, they’re often labeled entitled, lazy and spoiled. As consumers, they expect every retail experience to be painless and simple, and brands to welcome their input like never before. They’re telling us they can do anything (and that they deserve a promotion already). But the truth is: they kinda can – and they are.
Understanding them, figuring out what they’re about and where they’re going, isn’t about catering to a group of entitled youth. It’s about understanding the future for all of us and figuring out how we can thrive alongside them in it. That’s the message Anne Hubert, senior vice president at Viacom Media Networks and head of Scratch recently delivered when she joined Lindsay Drucker Mann, vice president in global investment research at Goldman Sachs to discuss the generation at Goldman Sachs’ Talks@GS speaker series. The conversation was moderated by Edith Cooper, Global Head of Human Capital Management at Goldman Sachs and included thousands of employees from the global investment firm.
The Millennial Generation is defined as those born between 1981 and 2000, and by the numbers, is the largest generation in history. According to Hubert, Millennials are unlike any generation before them:
“They’re having incredible influence – as consumers, with more than a trillion dollars in spending power…and they’re consuming differently. They’re influencing other generations, and themselves founding companies, joining new initiatives, they’re becoming entrepreneurs inside big old organizations and challenging us all to adapt and follow them into the future.”
Hubert points to Millennials’ propensity for collaboration, often referred to as the “sharing economy,” as one of the generation’s main differences as consumers. The success of Uber, AirBnb, Rent the Runway and other businesses that rely heavily on sharing underscores that principal.
“They’ve grown up in a world that has been flattened and democratized by the way technology is changing the rules for all of us,” says Hubert. “We see that come to life in the way they buy a car, to the way they rate an experience at a restaurant, to the way they book a hotel and wonder ‘why am I getting a room when I could rent an entire house?’”
“They’re challenging all of these assumptions,” says Hubert, “and rewarding the brands that welcome their input.”
See more of Anne Hubert and Lindsay Drucker Mann’s discussion below.
TV content is everywhere. Emerging distribution platforms and the explosion of high-quality programming has created what many call the new golden age of television. Viacom Media Network’s Executive Vice President of Sales and Business Development & Content Distribution Tom Gorke joined a panel of distribution and marketing leaders recently to discuss how programmers and networks are taking advantage of these new opportunities, particularly in the online space. Speaking at Variety’s Entertainment and Technology Summit in New York City, Gorke was joined by:
- Rebecca Glashow, senior vice president Digital Media Distribution and Partnerships, Discovery Communications
- Eric Lempel, vice president and general manager Americas, head of Global Marketing & Consumer Support, Sony Network Entertainment International (for Playstation Vue)
- Bernadette Aulestia, executive vice president Domestic Network Distribution, HBO
The Ad Age Digital Conference in New York brought together dynamic leaders in advertising and marketing to talk candidly about doing business in this “post-digital” age. Viacom’s own Sarah Iooss, SVP for Partnerships and Client Strategy joined a panel titled “What’s Coming Next: Upfronts, New Fronts, Cannes and Beyond” with Kris Magel (Chief Investment Officer, Initiative), Laura Molen (EVP, Lifestyle Advertising Sales Group, NBCUniversal) and Peter Naylor (SVP, Sales, Hulu). They reflected on the evolution of the Upfronts and a variety of topics trending from the growth of big data to the impact of on-demand viewing and steaming to the influence of social media measurement.