Dr. Jill Biden Praises CMT Academy in Visit

Stuart Winchester by Stuart Winchester, Viacom
From left to right: Lucia Folk, VP, Public Affairs, CMT; Randy Boyd, commissioner of Tennessee Department of Economic and Community Development; Bill Haslam, governor of Tennessee; Tim Mitchell, undersecretary of education, U.S. Department of Education; Elijah Rawlings, student, CMT Academy of Digital Design & Communication, McGavock High School; Dr. Jill Biden, second lady of the United States; Tiana Wakefield-Shaw, student, CMT Academy of Digital Design & Communication, McGavock High School; Megan Barry, mayor of Nashville; Robbin Wall, executive principal, McGavock High School.

From left to right: Lucia Folk, VP, Public Affairs, CMT; Randy Boyd, commissioner of Tennessee Department of Economic and Community Development; Bill Haslam, governor of Tennessee; Tim Mitchell, undersecretary of education, U.S. Department of Education; Elijah Rawlings, student, CMT Academy of Digital Design & Communication, McGavock High School; Dr. Jill Biden, second lady of the United States; Tiana Wakefield-Shaw, student, CMT Academy of Digital Design & Communication, McGavock High School; Megan Barry, mayor of Nashville; Robbin Wall, executive principal, McGavock High School.

Since 2010, CMT has been bringing the big time to McGavock High School in its Nashville hometown. Community leaders have stopped by. The net has formed the CMT Academy, part of a city-wide school improvement effort praised by President Obama. Students have learned broadcasting and production skills directly from the pros-turned-mentors who deliver CMT’s hit shows.
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Vote Now: Viacom’s Witness Campaign Joins Corporate Citizenship Standouts in Film Festival Competition

Stuart Winchester by Stuart Winchester, Viacom

Cast in dazzling lightshows high on the hulking facades of half a dozen New York City buildings, the launch of Viacom’s Witness campaign late last year was hard to miss. Normally hard-charging New Yorkers halted on sidewalks to gape at the elegant projection mappings, inspirational messages digitally stitched into the architecture high above. This three-night flume of light and motion was a sort of fireworks show announcing Viacom’s partnership with international human rights organization Witness, which equips people to use video to create change.

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Delivering MLK Day Love With Care Packages

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​​What better way to spread encouragement to freshmen in college than by sending a care package? Through the sleepless nights of studying, drowning in coffee, and raiding sofa cushions for loose change to buy ramen noodles, it is nice to know that someone out there cares.

On the Friday before Martin Luther King Day, Viacommunity, BET and many eager volunteers teamed up with the “I Have a Dream” Foundation to assemble 200 care packages for college freshman across the country. The care packages contained branded BET notebooks, Viacommunity-branded sunglasses and tote bags, stationary, snacks, and personal handwritten notes of encouragement. The students, or “Dreamers,” receiving the packages have overcome disadvantaged and underserved beginnings and are on their way to becoming the leaders of tomorrow – truly fulfilling Dr. King’s vision of an equal world.

 

In a society where only nine percent of students from low-income families earn a bachelor’s degree, the I Have a Dream Foundation is a crucial in transforming the lives of Dreamers by supporting them from the third grade through postsecondary education. Dreamers are two times more likely to earn a bachelor’s degree compared to their low-income peers.

Viacommunity and BET will continue to help Dreamers transform dreams into reality by partnering with this great organization. ​

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The Untold Story of Benghazi Hits Theaters This Friday

Stuart Winchester by Stuart Winchester, Viacom

Check out this searing trailer for Paramount’s upcoming 13 Hours: The Secret Soldiers of Benghazi. Director Michael Bay delivers this untold story of bravery in almost impossible conditions. This gripping tale, starring Pablo Schreiber, John Krasinski and Toby Stephens, hits theaters Friday, Jan. 15, 2016.

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Nickelodeon Grants Winter Wishes at P.S. 179X

A Power Wheels Teenage Mutant Ninja Turtles (TMNT) Ride-On ATV with monster traction is just one of the many new toys donated by Nickelodeon to P.S. 179X in the South Bronx this holiday season. Nickelodeon reached out to Viacommunity to find a way to bring mounds of TMNT, SpongeBob SquarePants, and Paw Patrol toys out of storage to benefit underserved youth in New York.

It all started with a phone call from Wanessa Yajure, a NICK E-Commerce coordinator. Her department wanted to partner with Viacommunity to find an organization in need of toys during the holiday rush. “We collect toys to support our programs and reward our fans throughout the year. This time around, we wanted to make an effort to go beyond that and extend it to the community. This is where  this idea came about and what better way to do it than to partner with the Viacommunity team,” Yajure explained.

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