The Nickelodeon upfront audience was treated to a bit of industry humor with the debut of a short parody starring Benjamin Flores Jr. and Breanna Yde from the hit Nick series “The Haunted Hathaways.” While hanging out in the Viacom offices in Times Square, the curious child stars stumble upon the fictitious Counting for Dummies: A Comprehensive Guide to TV Measurement.
In this study, Nickelodeon sought a holistic understanding of kids’ viewing behavior for secondary source video, motivations for their behaviors, and what this means for traditional TV viewing. The research uncovered that while short-form video is the main type of video kids watch, any TV viewing is of shows discovered on live TV. It also showed that gaming is a key entry point to video.
In addition to outlining its upcoming development slate at its annual Upfront presentation today, Nickelodeon highlighted a range of other initiatives, including the launch of Noggin, a new mobile subscription service for preschoolers. Available on the App Store for iPhone, iPad and iPod touch starting March 5, the paid service will be ad-free and offered for $5.99 a month. Read More
This week, BET premieres its first miniseries “The Book of Negroes,” a six-part historical drama based on Lawrence Hill’s acclaimed and best-selling novel of the same name. The miniseries event premiered on Monday and will wrap tonight, Feb. 18, starting at 8 p.m.