On Viacom’s New ‘Getting With The Program’ Research: TV’s New Paths Paved With Greater Fandom, Loyalty

stuart-schneiderman by Stuart Schneiderman, Strategic Insights and Research, Viacom Media Networks

The goal of our Getting With The Program study was to answer a single, seemingly simple question: How do people watch TV?  I say “seemingly simple” because we don’t lack for sources that measure the ways we watch: Nielsen for TV ratings, Rentrak for set top boxes,vcomScore for PCs, our own Omniture data for digital, and so on.  But, unlike how we watch TV, each of these disparate data sources is in a silo.  We’re unable to merge them into a comprehensive picture that accurately reflects the reality of TV viewing. Read More

Back to School with CMT & Dustin Lynch

Chanel J Cathey 1 by Chanel Cathey, Viacom

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Students across the country are heading back to school but for many the decision to head back to class is a difficult one. Recognizing the struggle to overcome roadblocks, CMT and platinum-selling country artist, Dustin Lynch are joining forces on a campaign to encourage fans to go back to school. One part of the CMT Empowering Education initiative, this call to action aims to mobilize fans to pledge their commitment to education via online crowdsourcing hub, Thunderclap. Join this Thunderclap movement and pledge a Tweet, Facebook post, or Tumblr post today.

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Paramount Accepts the Ice Bucket Challenge

Daina Amorosano by Daina Amorosano, Viacom


The ice bucket challenge has become so ubiquitous, it’s now a Halloween costume. A sensation across social media, friends, family and some of the world’s biggest celebrities have been dousing themselves with buckets of ice water and posting videos of it online to raise money and awareness for ALS (amyotrophic lateral sclerosis), also known as Lou Gehrig’s Disease. Read More

New International Campaign to Offer ‘Big Breaks’ to Fans at Major MTV Events

AliciaHosking by Alicia Hosking, Viacom International Media Networks

As MTV’s new international multi-platform campaign, MTV Breaks will give talented MTV fans around the world the chance to kick-start a career in the creative industries by offering unprecedented opportunities to work on its high-profile entertainment events. Starting with the 2014 MTV EMA in Glasgow on Nov. 9, MTV Breaks is offering big ‘breaks’ to three talented, young creatives who will win the opportunity to work as a photographer, costume designer or camera operator at this year’s show. The selected candidates will be mentored at the show and subsequently by industry experts and will have their work featured on MTV channels and platforms the world over. Read More

VMAs 2014: Even More Than Miley

Daina Amorosano by Daina Amorosano, Viacom

Get More: 2014 VMA, Artists.MTV, Music

As conversations about last year’s twerk-tastic Video Music Awards wind down (though they will never erase from memory, entirely), the year’s biggest celebration of pop music returned this weekend, leaving us with fresh fodder for conversation and pop culture references. Among its many notable moments, there was a breathtaking performance from Queen Bey, who was joined by husband Jay Z and daughter Blue Ivy, giving us a touching glimpse of the First Family of Hip-Hop… a moving moment when Common, presenter of the Moonman for Best Hip Hop video, talked about Ferguson and asked the audience to take a moment of silence to remember Michael Brown… and a stirring performance from Usher, who was joined on-stage by Nicki Minaj. Read More