TV Land

Reigning, Not Retiring: NYT Mag Profiles Octogenarians, Nonagenarians Including TV Land’s Betty White

Daina Amorosano by Daina Amorosano, Viacom

Greater Los Angeles Zoo Association's 44th Annual Beastly Ball

“After 80, some people don’t retire. They reign.”

So starts this beautiful photo essay in the New York Times Magazine, “Old Masters at the Top of their Game.” The piece profiles accomplished men and women in their 80s and 90s — from Tony Bennett (88) and Frank Gehry (86) to Senator Dianne Feinstein (81) and our very own Betty White (92), iconic actress and star of TV Land’s Hot in Cleveland. Capturing striking environmental portraits, the essay also features Q&As with the octogenarians and nonagenarians — brief but full of wisdom. Read More

Viacom Employee Wins Walk-on Role Alongside Iconic Stars

by Nicole Platt, Viacom Entertainment Group
Laura Hobson, Coordinator, Integrated Marketing, Viacom Entertainment Group

Laura Hobson, Coordinator, Integrated Marketing, Viacom Entertainment Group

When Laura Hobson found out she won a walk-on role on TV Land’s hit sitcom “Hot in Cleveland,” she was shocked beyond words.

“I was laughing because I didn’t know what would come of this and I was overwhelmed by everyone calling and emailing me about the news,” said Hobson, Coordinator, Integrated Marketing for Viacom Entertainment Group. Read More

TV Land and AFI Honor Shirley MacLaine

Alex cropped by Alex McQuiston, TV Land

COO for Viacom Entertainment Group John Cucci, President of TV Land Larry Jones, actor Shirley MacLaine, Viacom Entertainment Group Executive Vice President Casey Patterson, Senior Vice President, Business and Legal Affairs Melissa Bear and President of Viacom Entertainment Group Doug Herzog during the awards presentation at TV Land Presents: AFI Life Achievement Award Honoring Shirley MacLaine at Sony Pictures Studios on June 7, 2012 in Culver City, California. (Photo: Frank Micelotta/PictureGroup)

Hollywood’s biggest names turned out to see Shirley MacLaine receive the prestigious American Film Institute’s Life Achievement Award at a recent black tie gala at Sony Pictures Studios, the taping of which will air on TV Land tomorrow. Read More

Consumer Insights: TV Land’s ‘Coming Soon to a Theater Near You’

IMG_1081 (2) by Rich Cornish, Ad Sales Research, CMT/TV Land

Call it “reel love,” if you will.  TV Land’s “Coming Soon to a Theater Near You” explores the strong connection 40-54-year-olds have to the movies, revealing a rise in movie-going behaviors for this group. The research takes a look at their distinctive set of movie-going attitudes and preferences, and how impactful movie advertising is on their awareness of new movies. Read More

TV Land Hosts Evening with Iconic Actresses

WendyBylinePhoto by Wendy Coto, TV Land
Ahead of Emmy nominations in July, TV Land hosted a female-dominated panel for members of The Academy of Arts & Sciences. Fran Drescher, Rita Moreno and Tichina Arnold from Happily Divorced, Kristen Johnston of The Exes and Valerie Bertinelli, Jane Leeves and Betty White from Hot in Cleveland came together to discuss the ups and downs of their careers, future goals and what it’s like being the leading ladies of TV Land. Read More

Seen, Heard, Grateful @ 10th Anniversary TV Land Awards

Daina Amorosano by Daina Amorosano, Viacom

Actress Valerie Bertinelli and President of TV Land Larry Jones backstage at the TV Land Awards 10th Anniversary show at the Lexington Avenue Armory in NYC.

If you caught the 2012 TV Land Awards, you saw host Kelly Ripa partake in 13 costume changes, from Lucille Ball to Jane Lynch’s Sue Sylvester character on Glee. You heard Queen of Soul Aretha Franklin “bring down the house,” and house band The B-52’s fire up infectious hits like “Love Shack” and “Rock Lobster.” And most likely, you felt the deep sense of appreciation that imbued the show.

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‘Happily Divorced’ Star Fran Drescher Happily Marries Grooms

Daina Amorosano by Daina Amorosano, Viacom

Certainly, there was fanfare — there’s bound to be at a nightclub where Fran Drescher pronounces two contest winners “husband and husband.”

The same sex wedding ceremony, officiated by Drescher, tied the knot for Russell Kemp and Tom Whalen, Fran fans and winners of TV Land’s “Love is Love’ Gay Marriage Contest.” The event came on the eve of the second season premiere of Happily Divorced, and doubled as both a celebration of the new season and a public display of Drescher’s support for marriage equality for the LGBT community.

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Funny How Time Shifts Away

Tanya Giles by Tanya Giles, Strategic Insights & Research, Viacom Entertainment Group

Interesting piece in Monday’s New York Times from Bill Carter and Brian Stelter on the sizeable shifts we see in the standings for  TV’s top-rated shows when Nielsen’s Live+7 ratings — or, ratings that factor in seven days of added viewing  through DVR  playback — are compared to the Nielsen Live ratings most commonly used to rank programming.

As their case in point, Carter and Stelter note that, while Fox’s American Idol and NBC’s The Voice still rule the roost in Live ratings, ABC’s Modern Family takes the top spot when we look at Live+7 ratings.

Love the quote from one of Modern Family’s creators in acknowledging this victory, because it hints at a broader trend that we’re seeing across our own networks:

“On behalf of all the comedies that were wiped out by ‘Idol’ over the past 10 years, it’s very gratifying,” said Steve Levitan, one of the creators of “Modern Family.”

That trend is how much strength comedy programming — in particular, sitcoms — gains in ratings when DVR playback is factored in. By all accounts, the sitcom — once left for dead — has made a Lazarus-like recovery across broadcast and cable. But that recovery is even more impressive when you factor in DVR playback.

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